While West Chester-based QVC may need to adjust suppliers and prices, CEO David Rawlinson II believes that President Donald Trump’s tariff plans will not fundamentally impact the company’s business, writes Sasha Rogelberg for Fortune.
Rawlinson noted that one consolation in dealing with the steep tariffs is that all retailers are facing the same challenges with the levies.
“We’ll navigate the environment as it changes,” said Rawlinson. “One of the good things is all retailers are experiencing this together. So it shouldn’t preference one retailer over another by too much.”
QVC Group, the parent company of QVC, began considering the potential effects of them earlier this year. In a February call with investors, Gregory Maffei, executive chairman of QVC Group, noted that the supply from China is “significant to the business” and that the company would be evaluating whether any increased costs would be passed down to consumers.
QVC now plans to assess changes to its manufacturers and importers, in addition to prices.
“We may have to buy differently,” said Rawlinson. “We may have to source differently. We may have to price differently. We may compete differently, but the fundamentals of what we do are not going to change.”
Read more about QVC and other retailers dealing with tariff plans in Fortune.
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