Safian & Rudolph has been a Jewelers’ Row institution for 72 years and can largely credit its success as a mainstay for its ability to adapt to the times, writes Lisa Dukart for the Philadelphia Business Journal.
Today, the CEO of Safian & Rudolph is Rich Goldberg, a third-generation leader of the institution.
He took over the business about seven years ago from his father, Hy, who had spent nearly 40 years with the company. Hy was responsible for keeping the family business going despite not being a direct descendent of its founder.
Hy’s father in law, Manny Safian, offered him a job at his jewelry store.
Safian and his friend, Ray Rudolph, officially co-founded the company in 1952. The company started out selling luxury goods like crystal, silverware, and luggage, before eventually evolving to focus exclusively on jewelry.
The company was evenly run by the two families and their descendants before Hy bought out the Rudolphs after they suffered a death in the family.
Rich joined his father in the family business in 2006. His vision focused on modernizing the business through online advertising, building up social media, and updating the store’s website and showroom.
His eldest daughter has already shown a fascination with jewelry.
“It’s heartwarming,” Rich said. “There’s a lot of pride in it.”
Read more about the 72-year legacy of Safian & Rudolph in the Philadelphia Business Journal.
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