Lincoln Financials’ decision to rebrand has meant modifications to the Eagles’ home stadium, Lincoln Financial Field, writes Jeff Blumenthal for Philadelphia Business Journal.
There’s a new sign that features the Radnor-based company’s new logo and tagline, which the company announced in September.
The company waited until the Eagles 2025 offseason to switch out the large signs on the exterior and roof of the stadium.
The goal of the logo and tagline is to highlight the values of Abraham Lincoln—honesty, trust and integrity.
There’s now a more well-defined image of the company’s namesake, Abraham Lincoln, turned to a three-quarter view, gazing into an orange horizon.
The new tagline is “Your tomorrow. Our priority,” representing Lincoln’s “ongoing commitment to people first and focus on treating every customer’s future with care.”
The new look conveys its “forward-thinking, customer-centric approach,” according to the company.
The rebranding also sharpens visually the company’s 120-year-old purpose as it moves forward.
Lincoln Financial has had the naming rights to the 67,600-seat stadium since 2003, when it first opened.
It also signed an endorsement deal with Super Bowl MVP Jalen Hurts, who is promoting financial wellness for the company.
Find out more about Lincoln Financial’s rebranding efforts in the Philadelphia Business Journal.
