Is your LinkedIn About section skimmable, scannable, and impactful or are there a bunch of paragraphs of black text that very few people may read?

We are inundated with torrents of content every day and visitors to your LinkedIn profile will probably want to skim and scan the content quickly.

Moreover, when they look at your profile on a mobile device, if you have paragraphs, those may take over the entire screen, making reading even more challenging.

So, how can you improve the chances of your story being read? Make it more digestible in smaller bites. Being strategic with pops of color with emojis, bullet points, and white space will make the content easier to consume.

As a job seeker, you might include the following with white space between sections:

Opening sentence or two starting with the key title of the role you are seeking, what industries you have experience in, and areas of experience

(emoji) Strengths include …

(emoji) Known for …

✅ CAREER HIGHLIGHTS (in caps) followed by a bullet-pointed list copied from Word (and not a Google doc because the bullets will look better).

🧊 ICEBREAKERS – TALK TO ME ABOUT, followed by a few emojis of your personal interests.

🎯 CORE COMPETENCIES in a bullet-pointed list of 12-15 keywords in alphabetical order.

💻 TECHNICAL SKILLS listed in categories.

👉 Seeking new opportunity. #ONO #opentowork

✅ CONTACT INFO 📱 123-456-7890 📧 [email protected] (stacked).

As a client seeker, you might include the following with white space between sections:

Opening sentence or question and bullet-pointed lists under each section below

🎯 IDEAL CLIENT

🚩 CLIENTS’ BIGGEST PROBLEMS

👍 WHY COACHING SERVICES ARE ESSENTIAL

📈 IMPACT OF BUSINESS CHALLENGES

💭 WHY CHOOSE ME

👉 HOW IT WORKS

1️⃣         

2️⃣

3️⃣

💯 TAKE THE ASSESSMENT

👥 HOW WE WORK TOGETHER

🧭 BEGIN COACHING

✅ CONTACT INFO 📱 123-456-7890 📧 [email protected] (stacked).

👉 #openforbusiness #opentobusiness

You can and should customize the verbiage and format it to fit your needs, background, and experience. Emojis make content much more visually engaging, especially on mobile screens, so feel confident in making your profile uniquely yours!

Show your creativity and thought leadership, and sprinkle with keywords pertinent to you! Have fun!

Did you read the previous article? Maximizing LinkedIn for Nonprofits: Tips to Find Volunteers & Boost Engagement

NEXT STEPS

• Subscribe to my newsletter on LinkedIn for bright ideas on how to manage your career.
• If you need a resume or LinkedIn profile to get you to your next step, book a call to chat! Can’t beat a free discovery call!
• Join as a member here of the No. 1 business networking association on the Philadelphia Business Journal’s Book of Lists five years in a row!
• To support our charity at KeepOnSharing.com use the referral code “Career.”
• Follow #GreatCareersPHL.

>>> Don’t miss the three-day Nonprofit Marketing Summit from Mar. 4-6.

>>> Don’t miss the two-day Girl Geek X Conference & Career Fair from Mar. 6-7.

Upcoming Events

Check out our Nonprofit Events Quick List Page.

• Mon. Mar. 3 – Ditch the Guilt, Embrace Your Worth
• Tue. Mar. 4 – Tips to Build Your LinkedIn Brand
• Tue. Mar. 4-6 – Nonprofit Marketing Summit
• Wed. Mar. 5 – Harnessing AI for Smarter Job Searches
• Thu. Mar. 6 – Girl Geek X Conference & Career Fair
• Thu. Mar. 6 – Tips to Build Your LinkedIn Brand
• Fri. Mar. 7 – Power of Acknowledgement
• Mon. Mar. 10 – Career Success Group Job Seeker Accountability & Networking
• Mon. Mar. 10 – LinkedIn for Nonprofits at SCORE Silicon Valley
• Mon. Mar. 10 – A Six-Step Process to Take Ownership of Your Career Journey
• Tue. Mar. 11 – Kickstart Your Confidence: Navigating Transitions with Resilience
• Wed. Mar. 12 – Careerland Q&A for the Game of Life
• Thu. Mar. 13 – How to Create Snazzy Graphics for Social Media Step-by-Step Demo
• Thu. Mar. 13 – Virtual Jobseeker Support Group
• Thu. Mar. 13 – Leveraging LinkedIn to Build Your Business
• Tue. Mar. 18 – The Emotional Side of Job Transition and Job Loss
• Tue. Mar. 18 – Lehigh Valley Business Executives Networking Group
• Wed. Mar. 19 – Mastering STAR Stories for Behavioral Interviews for (OACETT)
• Thu. Mar. 20 – Recruiter on Call with Jobs
• Thu. Mar. 20 – Cold Calling & Your Job Search
• Tue. Mar. 25 – Business Executives Networking Group
• Wed. Mar. 26 – Secrets of Empowering Negotiation
• Thu. Mar. 27 – Career Success Group Job Seeker Accountability & Networking
• Mon. Mar. 31 – Navigating Layoff & Job Search
• Mon. Mar. 31 – Gamify Your Career Path
• Mon. Mar. 24 – Immigrant Professionals Career Support Group

_________________________________

Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit providing career education and networking for unemployed, self-employed, and employed individuals. Connect on LinkedIn at www.LinkedIn.com/in/lynnewilliams and check out other resources.