Broad Street Ministry, the Center City-based nonprofit that provides social services to people experiencing deep poverty, has changed its name to Broad Street Love, writes John McDevitt for KYW Newsradio.
“Love is at the heart of radical hospitality. And now love will be at the heart of our name,” said Laure Biron, CEO of Broad Street Love.
She added that the name change is to make the service more inviting and to correspond with its mission to create connection and community, restore hope and dignity, and increase security and self-suffiency to people experiencing deep poverty.
The building that houses the nonprofit was once a church, while the nonprofit itself was once a faith-based organization.
“I think that not a lot of folks fully understand what ‘ministry’ is, but people do know what ‘love’ is,” said Biron. “And love is what you receive when you walk through our front doors.”
Its new logo pays homage to the organization’s history and future, as it uses the diamond shapes from the building’s stained-glass windows to form the “V” in the word “love.”
While the name has changed, the services that treat guests with dignity and respect rename the same.
Those services include hot meals, clothing, hygiene products, and more.
Read more about the evolution of Broad Street Ministry to Broad Street Love in KYW Newsradio.
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