There will be more money in the Philadelphia Union marketing budget this year to take advantage of Philadelphia’s role hosting the FIFA World Cup, writes John George for Philadelphia Business Journal.
“We see it as a really pivotal event in the history of soccer in the United States and a way for MLS and the Philadelphia Union to grow,” said Tim McDermott, the team’s president.
The World Cup is an opportunity to get soccer fans to try the MLS and the Philadelphia Union, he said.
The Union’s marketing budget is increasing in the mid-six-figure range to the low-seven-figure range. Marketing initiatives will be announced in the next few months.
In total, the MLS expects to spend between $15 million and $30 million on league promotions around the World Cup.
The Union will make players and coaches available as media experts during the event. Six World Cup games are scheduled in Philadelphia from June 14 to July 4.
The club will also be present at the Philadelphia World Cup fan festival at Lemon Hill in East Fairmount Park and will host its own watch parties.
Read more about efforts by the Philadelphia Union and the MLS to promote the World Cup in the Philadelphia Business Journal.
