The Philadelphia Art Museum’s chief marketing officer Paul Dien has announced his resignation, effective February 1, writes Peter Dobrin for The Philadelphia Inquirer.
Dien was in charge of overseeing the museum’s rebranding campaign that was unveiled in October 2025. When he and former director and CEO Sasha Suda came up with the rebrand, their hope was to revive its struggling attendance.
“It’s going to bring people in and help put us more clearly on the map,” Suda said at the time.
The rebranding campaign — which included a name change, new logo, and bolder graphics — led to mixed feelings.
Now as Dien prepares for his departure, the Philadelphia Art Museum is deciding what to do with the rebrand.
His departure comes just a couple months after Daniel Weiss was named the museum’s new director and CEO.
Weiss has since put together a task force whose role is to evaluate the museum’s rebranding. In his words, it will be to “take a look at how it’s playing, what works, what doesn’t work, to do some analytical work around that and get a sense of how our various constituencies are perceiving it.”
The findings will then be presented to the board and a decision will come from there.
Read more about the Philadelphia Art Museum’s rebrand and leadership change in The Philadelphia Inquirer.
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