Eagles legend Brandon Graham knows a thing or two about the edge, considering how he terrorized opposing quarterbacks as an edge rusher throughout his 15-year career with the Eagles.
Now, instead of retreating into retirement, the two-time Super Bowl champion is joining forces with Firstrust Bank to help local businesses sharpen their competitive edge.
Firstrust Bank —Philadelphia’s Hometown Bank and the Official Bank of the Philadelphia Eagles — recently unveiled its “Edge” advertising campaign, with Graham as its star. The campaign cleverly draws on Graham’s reputation during his playing days as one of the NFL’s most feared edge rushers, framing him as the bridge between sports grit and business savvy.
“Brandon embodies the resilience, determination, and competitive spirit that drive Philadelphia forward,” said Richard Green, Executive Chairman and Owner of Firstrust Bank. “On the field, he dominated the edge. In business, Firstrust is just as relentless when it comes to helping local businesses find and maintain their edge. Firstrust is committed to helping businesses stay ahead of the competition by providing the resources and local expertise they need to succeed.”
Graham, whose 76.5 sacks rank third in franchise history, echoed that sentiment.
“My love for this city and my team will never fade, which is why I’m excited to partner with Firstrust,” said Graham, whose strip-sack of Tom Brady in the waning moments of Super Bowl LII is one of the most iconic plays in Philadelphia sports history. “Firstrust is a true teammate to businesses and community members across the region, encouraging growth and creating opportunities. I’m honored to work alongside them to help businesses find their edge.”
Firstrust’s “Edge” campaign launched last Friday during the Eagles’ preseason game against the New York Jets across a diverse mix of media: television commercials, radio spots, digital ads, billboards throughout Greater Philadelphia, in-branch displays, and social-media shorts designed to sustain visibility throughout the season.
Early glimpses of the campaign starring Graham are available via the bank’s YouTube channel.
Whether businesses are looking for lending options, commercial real estate financing, treasury services, or entrepreneurial educational support, Firstrust is a reliable local partner — with Graham, the new Edge Consultant, as a symbolic coach.
Firstrust Bank, established in 1934 from humble beginnings in Samuel A. Green’s South Philadelphia kitchen, has long emphasized family, community values, and local engagement. Today, it stands as the region’s largest family-owned financial institution, operating under its third-generation leadership and managing more than $5 billion in assets while offering both retail and commercial banking services.
As the Official Bank of the Eagles, Firstrust offers Eagles-themed checking accounts and debit cards, operates the Firstrust Bank Club inside the team’s stadium, and supports high school entrepreneurship programs and community events.
Learn more about Firstrust Bank, Philadelphia’s Hometown Bank and the Official Bank of the Philadelphia Eagles.
