David’s Bridal, headquartered in King of Prussia, is expanding its portfolio into the men’s fashion game, writes Lucille Barilla for Retail Wire.
The iconic wedding retailer just announced its first-ever menswear collection, thanks to a new collaboration with Perry Ellis and its brand Cubavera.
The rollout begins with accessories, with suits to follow shortly, all designed to give grooms, groomsmen, and partygoers a stylish, stress-free option for dressing up. Whether it’s for a prom, honeymoon, or black-tie wedding, David’s Bridal aims to be the one-stop shop for every member of the celebration.
“David’s Bridal has long been a haven for brides and all women alike for special occasions, and with this expansion, it’s bringing the same expertise, style, and convenience to men,” said Elina Vilk, chief business officer at David’s Bridal.
This move also supports the company’s goal of becoming a complete wedding destination, not just for gowns but for planning tools, registries, and rewards.
The new menswear line will evolve seasonally, just like the women’s offerings, keeping everyone looking sharp—no matter the celebration. Founded in 1950, David’s Bridal continues to grow with style, inclusivity, and now, perfectly tailored menswear.
Read more about David’s Bridal’s move into menswear in Retail Wire.
