Wall Street Journal: Northeast Philly-based Paratodo Offers Cool, U.S.-made Shirts for Under $150

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Paratodo tshirts
Image via Paratodo.
It is not easy to find hip and well-made shits that do not cost a fortune, but Northeast Philadelphia-based Paratodo is among the few places that offer these designs.
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It is not easy to find hip and well-made shirts that do not cost a fortune, but Northeast Philadelphia-based Paratodo is among the few places that offer these designs for under $150, writes Jamie Waters for The Wall Street Journal.

The local label is also one of the rare brands that make their products in the United States. It was founded by Francis Young, whose designs are riffs on old-school military and beach clothes.

One of their recent designs is a pocket-heavy shirt made from a range of Indian block-printed fabrics. It costs $140.

“I don’t want [my shirts] to be exclusively for people who make six figures,” said Young. “I want to be accessible for people working a regular job.”

Young’s next collection goes online in late September.

The designer does not skimp on quirks, even if he sometimes has to finish items himself to keep prices low. He spent one of the recent weekends hand-threading drawstrings along shirt hems to shave $10 off the price.

As it is now, the resulting ’70s-style shirt would make the perfect hip birthday gift at an affordable $138.

Read more about Paratodo in The Wall Street Journal.

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