American Cancer Society has appointed Rob Muller, a veteran executive with more than two decades of experience, as its inaugural chief business transformation officer, writes Jeff Blumenthal for the Philadelphia Business Journal.

During conversations, Muller became very impressed by CEO Karen Knudsen’s vision for the future of the nonprofit as it works to eradicate cancer.

Knudsen also discussed capability gaps in the organization’s strategic leadership, specifically with new approaches to generate revenue.

In his role, Muller will be responsible for leading the growth of American Cancer Society’s businesses, expanding its capabilities, exploring new revenue streams, and accelerating new business opportunities. 

Prior to joining American Cancer Society, Muller rose through the executive ranks at QVC, and also spent a time as president of HSN.

Given his experiences, he saw the American Cancer Society as a good next act for him.

“I saw this as an opportunity, considering my life stage and that I’ve been really fortunate in my career, where I’m in a position to actually make a change, and that I can leverage a lot of those skills and experiences to apply to a purpose that is far greater than any that I’ve had to do in my professional career,” Muller said.

Read more about Rob Muller’s career trajectory en route to his new role at the Philadelphia Business Journal.

_____