Running a financial campaign is usually designed as a numbers-driven plan that is strategically executed and measured. Campaigns of this kind are certainly vital to institutional success. But what about holding one that is designed to bring about awareness of community-driven work and spread some cheer?

With the idea of surprising and delighting customers and the communities they serve, S&T Bank is launching Days of Delight, Apr. 1.

This 90-day campaign will focus on living out S&T’s people-forward banking philosophy, which means serving as more than a trusted financial partner and inviting everyone to be a part of a prosperous, shared future. People are truly the Bank’s purpose, and this give-back, make-you-smile effort is designed to highlight why customers can feel good about making S&T Bank their Bank.

S&T’s Director of Sales Strategy and Marketing, Jordyn Kemats, explains why Days of Delight is an important Bank initiative.

“It’s refreshing to take a moment to appreciate customers and the communities around us,” Kemats said. “This pay-it-forward style campaign will celebrate kindness and create joy. We’re even offering a free financial literacy guide to help customers along their financial journey. Everyone is invited to stop by their local branch or visit our website to see what the excitement is all about.”

Learn more about S&T Bank’s Days of Delight. For over 120 years, S&T Bank has made people its purpose, and this mission is what continues to drive the institution today as it provides customers with the latest and best-in-class innovations in customer service, products, and technology, while readily adapting to help achieve your financial goals.