PolicyMap Inc., a Philadelphia startup, has raised $3 million to accelerate its growth and increase its headcount, writes Ryan Mulligan for PHL Inno. 

Founded in 2018 by former White House staffer Maggie McCullough, the startup maps geographic population data to help inform policymakers, business leaders, and students.

Reinvestment Fund, a Philadelphia-based organization that provides financial and analytical tools to nonprofits, led the Series A investment by matching the $1.5 million PolicyMap raised from its other investors.

With the funding, McCullough plans to add seven new roles to its existing 26-person team, primarily in the data science and technology departments. 

Since its inception, PolicyMap has seen double-digit revenue growth each year and turned into an analytics engine that pulls from hundreds of sources to provide data for over 650 government entities, healthcare institutions, universities, businesses, and nonprofits. 

The platform is currently owned in classrooms at the University of Pennsylvania, Drexel University, La Salle University, and Villanova University.

“We reached a point where we realized that if we really want to grow this business, we need outside capital,” McCullough said.

With the additional funding, McCullough seeks opportunity for expansion through licensing the data the platform generates for use on other platforms, and potentially adding new data indicators to its repertoire. 

Read more about PolicyMap Inc. and its 2024 outlook at PHL Inno. 

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