Several reports suggest that Gen Z and Millennials could be fueling the Christmas tree industry this year compared to older generations, writes Emily Bloch for The Philadelphia Inquirer. 

According to UK-based tree seller, B&Q, a study of 2,000 adults found that 22 percent of Gen Z respondents and 18% of Millennials were more likely to select a real fir tree compared to a combined total of 25 percent for Gen X and Baby Boomers

B&Q also reported that almost two-thirds of those in the older generations rely on artificial trees. 

The Real Christmas Tree Board’s survey, which focused on first-time tree purchases, found that of its 1,500 survey respondents between the ages of 21 and 54, one in five planned to buy a real tree. Gen Z’s and millennials accounted for more than half of those.

According to the American Christmas Tree Association, 77 percent of people planning to celebrate Christmas will opt for an artificial tree, citing easier set up, less maintenance, and convenience. 

Prices are on the rise, however, due to inflation and an increasing demand. 

Annie Wu Henry, a Philadelphia-based social media strategist can attest to this. 

She purchased an artificial tree this year that cost her close to $1,000.

Read more about the role the younger generations are likely to play in the Christmas tree industry at The Philadelphia Inquirer.

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