Over the past few years, live streaming has become a powerful way for businesses to get their message out to potential customers. Local businesses that are taking advantage of real-time engagement with online audiences are seeing huge benefits to their businesses.

Let’s delve into the tangible magic live streaming has unfurled for two local businesses, one in downtown West Chester and another in Reading.

Key Financial, a wealth management firm in West Chester, is led by Patti Brennan and is known for strong connections with its clientele. Key Financial is using its new live-streaming studio to produce short videos, host live webinars, and even produce live streams, all with a small in-house team. The easy-to-use live-streaming setup was installed by Haverford Systems and features a PTZOptics PTZ camera, a teleprompter, vMix live-streaming system, and a wireless microphone.

Brennan can now converse with her audience live, breaking down complex financial vistas into friendly chats that are then shared on popular social media networks like Facebook and YouTube.

Mobile Video Devices, a distribution company in Reading, found its marketing beat within the cool confines of an old bank vault, repurposed into a live-streaming studio. This wasn’t just a room; it was a narrative of innovation, adorned with multiple PTZOptics cameras and a ceiling-mounted ZCam from Haverford Systems.

Here, products weren’t merely showcased; they were brought to life, discussed, and celebrated in live streams, resonating with a growing social media community.

Live streaming is not just a tech upgrade; it’s a dialogue-enabler. It’s about hosting webinars, igniting social media, and crafting in-house videos without the heavy price tag. It’s about reaching out, in a fun and modern way that generates a discussion with your company and those who are interested in working with you.

It’s not just about live streaming; it’s about fostering connections, understanding narratives, and propelling local businesses into a future brimming with interactive promise. At Haverford Systems, we are not just observers of this narrative. We are active storytellers, helping the region’s businesses turn digital pages with confidence and a friendly tech whisper.

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As an Account Manager with Haverford Systems, R.T. Chalfant is behind many of these modern live-streaming studio installations. He is a native of West Chester and a graduate of the Westtown School and has a knack for melding customer needs with stellar technology. Chalfant’s days are woven with interactions that drive successful design and integration solutions.

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