Urban Outfitters has reported stronger-than-expected sales growth in Q3 and that growth has been led by its Anthropologie brand, writes Julia Fanzeres for Bloomberg.

Urban Outfitters’ shares rose 12 percent as of Nov. 26, representing its biggest intraday jump since May 2023. On the other hand, the stock had gained 12 percent this year to date through that day’s close.

Sales at stores open for at least 12 months rose 1.5 percent in the quarter that ended on Oct. 31. This beat analysts’ expectations for 1.3 percent growth.

According to Urban Outfitters, Anthropologie sales were up 5.8 percent.

Given these results, Urban Outfitters is faring better than other apparel retailers that are vying to attract increasingly budget-conscious consumers into their stores.

Earnings in the quarter were at $1.10 per share, significantly topping the 86-cent average estimate of analysts who were surveyed by Bloomberg.

Social media has been a big help in gaining its other brands Nuuly and Free People some traction, as well.

Read more about the gains shown by Anthropologie and its other brands in Bloomberg.

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