Carbon Reform, a Philadelphia startup, has landed an undisclosed investment from the Cisco Foundation that will help the startup’s founders pitch its product to the world stage, writes Ryan Mulligan for PHL Inno.

The startup recently won the Philadelphia Regional Startup World Cup Pitch Competition. It beat out 10 other local startups.

As a result, Carbon Reform won $20,000 and advanced to compete in one of the largest pitch competitions in the world in San Francisco and the chance to win a $1 million first place prize.

Carbon Reform co-founders Jo Norris and Nick Martin are looking to have all its products in the market by the end of the first quarter of 2025.

They founded the company in 2020 with the mission to “democratize access to carbon capture.” 

The company created Carbon Capsule and Carbon Canister devices to efficiently capture and permanently store carbon from buildings. This is typically an energy intensive process that involves transporting and storing the captured carbon deep underground.

Carbon Reform is now bringing them to market after an extended time researching, developing, and running pilots of its carbon capture devices.

The company has raised $5 million to this point.

Read more about Carbon Reform, its new investment, and future plans in the Philadelphia Business Journal.

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