Lincoln Financial Field’s going to look slightly different at the start of the Philadelphia Eagle’s next season. 

Radnor-based Lincoln Financial, who has the naming rights to the Eagles stadium, has created a new logo and a refreshed tagline, writes Jeff Blumenthal for Philadelphia Business Journal.

The goal is to sharpen the purpose of the 120-year-old company and honor its heritage as it promotes its future.

The company’s sign has already been changed at its Radnor headquarters and rebranding is underway at Lincoln Financial Field.

The work should be completed during the Eagles 2025 offseason, when the large exterior and roof signs of the stadium are switched.

The new logo now features a three-quarter view of the company’s namesake, Abraham Lincoln, gazing into an orange horizon.   The previous logo featured a side profile of the 16^th U.S. president.

The new look conveys its “forward-thinking, customer-centric approach,” according to the company.

A new tagline, “Your tomorrow. Our priority” represents Lincoln Financial’s “ongoing commitment to people first and a focus on treating every customer’s future with care.”

There are no planned changes to the life insurance and retirement investment company’s overarching strategy or product offerings.

Read more about the new logo and the latest developments at Lincoln Financial in the Philadelphia Business Journal.