In previous articles, I have discussed theories and philosophies on approaching the About section on LinkedIn, but I still need to provide a formula.

To summarize some main points in a previous article on the About section:

• Make it skimmable and scannable with the 2600 characters you are allowed to use
• Use all capital letters to create section headers
• Don’t use Unicode as it’s visible to the human eye but not readable on all platforms and devices because it’s code
• Copy and paste your bullet points from a Word document (not a Google doc) since LinkedIn will not generate bullets

When you set up your About section, view it on a desktop and a mobile device to make sure you like the way it looks as a responsive website when it shrinks to a handheld device.

• Don’t have long, dense paragraphs of black text (as I certainly won’t read it!)
• Add emojis to make it fun to read and visually pleasing to the eye

When telling your story in your About section, there will be people who will:

• Not read it at all
• Will skim and scan
• Will read it in detail

So, consider not having dense paragraphs. Make the content the “just right” length and strategically use white space, bullet points, keywords, and emojis.

A FORMULA FOR CONSIDERATION

Title of what you do and what problems you solve without using fluffy adjectives that are your opinions. Think of important keywords within two lines.

[space]

[emoji] Expertise in …

[space]

[emoji] Strengths include …

[space]

[emoji] Known for …

[space]

[space]

[emoji] CAREER HIGHLIGHTS

• Specialty Skill Area: Accomplishment with metric

[space]

• Specialty Skill Area: Accomplishment with metric

[space]

• Specialty Skill Area: Accomplishment with metric

[space]

• Specialty Skill Area: Accomplishment with metric

[space]

• Specialty Skill Area: Accomplishment with metric

[space]

[space]

🧊 ICEBREAKERS – LET’S CHAT ABOUT

[emoji] personal interest area keyword in alpha order

[emoji] personal interest area keyword in alpha order

[emoji] personal interest area keyword in alpha order

[emoji] personal interest area keyword in alpha order

[emoji] personal interest area keyword in alpha order

[emoji] personal interest area keyword in alpha order

[space]

[space]

✅ CORE COMPETENCIES

• list 12-15 keywords in alpha oder
• x
• x
• x
• x
• x
• x
• x
• x
• x
• x
• x

[space]

[space]

💻 TECHNICAL SKILLS

• list in alpha order (for the mildly technical personal – IT professionals should contact me so we can showcase your secret sauce)
• x
• x
• x
• x
• x
• x
• x

[space]

[space]

✅ CONTACT INFO

📱 xxx-xxx-xxxx

📧 youremail@gmail.com

FORMULA ADD ON FOR JOB SEEKERS

👉 Seeking new opportunity. #ONO #opentowork (put this above your contact info)

FORMULA ADD ON FOR ENTREPRENEURS

#opentobusiness #openforbusiness (put under your contact info)

Do you need help building your personal brand, whether you are a job seeker, self-employed, or employed individual? That’s what I do. We work one on one on Zoom collaboratively and you will see a transformation of content before your eyes in a Google doc. Contact me oif you are ready to start the journey of the new you and don’t want to do it alone!

Did you catch the previous article? Operation Rebrand on LinkedIn

NEXT STEPS

• Subscribe to my newsletter on LinkedIn™ for bright ideas on how to manage your career.

• If you need a resume or LinkedIn™ profile to get you to your next step, book a call to chat!

• Join as a member at https://greatcareers.org/membership of the #1 business networking association on the Philadelphia Business Journal’s Book of Lists four years in a row!

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• Follow #GreatCareersPHL

UPCOMING EVENTS

Check out our Nonprofit Events Quick List Page for More

• Mon Jul 8 – Career Success Group Job Seeker Accountability & Networking
• Mon Jul 8 – AI for Professional Success
• Tues Jul 9 – LGBTQ+ OUTstanding Careers Group™
• Wed July 10 – Beating the Applicant Tracking System: Tips to Format Your Resume
• Wed Jul 10 – Tougher Interview Questions
• Thu Jul 11 – Virtual Jobseeker Support Group
• Sun Jul 14 – Liberté, Égalité, Employabilité: Revolutionize Your LinkedIn Profile
• Tue Jul 16 – Lehigh Valley Business Executives Networking Group (BENG)
• Wed Jul 17 – The Emotional Side of Job Transition and Job Loss
• Thu Jul 18 – Recruiter on Call with Jobs LinkedIn Audio
• Mon Jul 22 – How to Analyze Your Headlines for LinkedIn, Emails, & Blogs
• Tue Jul 23 – Business Executives Networking Group (BENG) & Guests
• Wed Jul 24 – Interview Techniques
• Thu Jul 25 – Career Success Group Job Seeker Accountability & Networking
• Fri Jul 26 – Career Success Group
• Mon Jul 29 – What’s Your Shtick? Personal Branding On & Off LinkedIn
• Tue Jul 30 – How to Keyword Tailor Your Resume and Land the Interview and Dream Job
• Wed Jul 31 – Tips to Optimize Your Resume
• More to come – check the website for updates!