CAMP has partnered with mall operator Simon to bring two new “Play-and-Shop” locations over the next two years, including one in King of Prussia Mall later this year, writes Alicia Esposito for Retail Touch Points.

The King of Prussia location will span more than 10,000 square feet and feature a rotation of immersive shows and experiences stationed behind CAMP’s signature Magic Door.

“This collaboration with Simon accelerates CAMP’s ability to deliver more fun to more families all across the country,” said David Abrams, Managing Partner of Velocity Capital Management in a statement. “CAMP has proven its ability to successfully create immersive retail experiences that engage and delight families. We are excited to invest additional capital as the company expands its reach and footprint in partnership with Simon.”

Since its 2018 inception, CAMP has developed an experiential model that combines organic play, gamification, products, and immersive performances designed to inspire children and caretakers alike.

There are currently seven locations throughout the United States.

“CAMP has always envisioned an alternative version of the family retail experience, and working with an operator like Simon who understands retail better than anyone, we are poised for the next step in this journey,” said Jenica Myszkowski, CEO of CAMP in a statement.

Read more about the new CAMP location coming to King of Prussia Mall in Retail Touch Points.

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