Comcast has sold a record $1.2 billion in advertising ahead of the upcoming summer Olympics and Paralympic games in Paris, writes Christopher Palmieri for Bloomberg.

According to Dan Lovinger, head of Olympics games for NBCUniversal, which will be broadcasting the games, both the opening and closing ceremonies are sold out. 

Over $350 million of the ad sales are coming from new sponsors.

Digital ad revenue also set a record for the upcoming Olympics.

The parent of NBC and the Peacock streaming service said more than half of the prime-time events will be devoted to women’s sports, making it attractive to advertisers wanting to reach that demographic.

Read more about Comcast’s record-breaking advertising sales for the upcoming Olympics at Bloomberg.

_____