How Red Rabbit Elevates the Dining Experience For Children From Underserved Communities

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Children sitting in a school cafeteria
Image via Facebook, Red Rabbit
Red Rabbit serves more than 5.5 million school children across the region.

Red Rabbit, a Black-owned school food management company, tries to elevate the dining experience for children from underserved communities in the schools it serves, writes Molly Given for Metro Philadelphia.

The company was originally envisioned as a service providing healthy meals for busy parents.

“But as I learned more about school food and I learned more about the education system and the food system in general, the more I realized that there was a bigger story there, and that it wasn’t necessarily about providing meals for busy parents, but something was fundamentally broken in our school food system,” said Rhys Powell, founder and CEO of Red Rabbit.

Powell then shifted the company’s focus to integrating the needs of the communities being served and uplifting predominantly Black and Latino children at public schools.

He hires chefs with the right passion and background, who then ask the schoolkids about their traditions when developing the menu.

“What I want for my children is that they feel as though they’re worthy and valuable, and that the society that we live in is one where there are no limits to what they can achieve,” said Powell.

Among the schools Red Rabbit serves include Tacony Academy and Southwest Leadership Charter School in Philadelphia.

Read more about Red Rabbit and the 5.5 million meals it serves across the region in Metro Philadelphia.

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