Philadelphia Skincare Brand, ‘Like an Esthetician in Your Medicine Cabinet,’ Hits Milestone in Sales
Before a full year in business, Philadelphia skincare brand Danucera has managed to hit $1 million in sales and snag a deal with Bergdorf Goodman to put its products on the shelves of the high-end department store, writes Lisa Dukart for the Philadelphia Business Journal.
Danuta Mieloch launched the company in November after years of envisioning such a line. Until recently, the self-funded brand had been sold exclusively via its own website and through Mieloch’s Rescue Spa locations.
Now, its first two products can also be found on Bergdorf Goodman’s website and will soon be available in the store as well.
And Mieloch is not slowing down. She is already working on new products that will be part of her line, with a new cream and serum expected soon.
Her goal is to have an eight-piece “capsule” collection of skincare products that would help consumers cut through the confusion around the range of products on the market.
“I wanted to keep it focused, like an esthetician in your medicine cabinet,” said Mieloch.
Read more about Danucera and its bright future in the skincare industry in the Philadelphia Business Journal.
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Danucera is the culmination of Danuta Mieloch’s experience, paired with modern innovations and skincare solutions that have worked for hundreds of years.
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