Citadel Credit Union Finds Its New President, CEO

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Citadel Credit Union Bill Brown
Image via Citadel Credit Union.
Bill Brown brings more than a quarter-century of senior leadership experience in financial services to Citadel Credit Union.
Citadel Credit Union logo

Citadel Credit Union, one of the largest credit unions in Pennsylvania with more than $5.7 billion in assets, has named Bill Brown its President and Chief Executive Officer.

Brown succeeds Jeff March, the company’s longtime leader of 22 years, who will remain on the leadership team at Citadel during a transition period.

With more than 25 years of senior leadership experience in the financial services sector, Brown has worked for banks of varying scales, including global, regional, and community institutions such as Citi, HSBC, BNY Mellon, Investors Bank, and Dime. He brings experience leading programs focused on retail and business banking, wealth management, consumer and small business lending, operational risk, and client service.

Prior to beginning his banking career, Brown served nearly eight years as a Naval Flight Officer in the U.S. Navy.

“After a rigorous executive search process with the dedicated partnership of Kaplan Partners and the Citadel Board of Directors, we are very proud to announce Bill as our next CEO,” said March. “With Bill’s accomplished background, vast experience in the banking industry, and track record of leadership, we believe he will focus on the right areas to continue building prosperity for those we serve and meeting Citadel’s goals for the future.”

“I couldn’t be happier to join the wonderful Citadel team,” said Brown. “I plan to continue building upon the legacy and people-fist culture Jeff has set for this industry-leading credit union and driving us forward by focusing on our members’ needs. I have a firm belief that people deserve a financial institution that cares about giving them a better experience and improving their financial well-being, and that’s exactly why I chose Citadel, and what I’ll continue to prioritize.”

March announced his plans to retire and find a successor back in May, also announcing that Kaplan Partners would assist in the process. He began working at Citadel 40 years ago in 1983 and has been in his current leadership role since 2001. In his time as CEO, March has led the company to asset growth from $350 million to $5.7 billion, expanded Citadel’s charter across Greater Philadelphia, and increased employee size to almost 600.

Brown was first introduced to Citadel employees with an internal video. With his official start underway, he plans to meet with Citadel leaders, member-facing employees, civic leaders, the Board of Members, and community organizations in his first few months as CEO. Additionally, he looks to continue and expand Citadel’s initiatives to improve the lives of employees, members, and the community.

Learn more about how Citadel Credit Union’s breadth of financial services, expert guidance, and innovative tools help to strengthen and grow businesses, families, and local communities.

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